<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Maggnett field notes</title><description>Practical notes on AI-powered marketing systems for founders and lean teams.</description><link>https://www.maggnett.com/</link><item><title>B2B marketing audit checklist: 28 checks for lean teams</title><link>https://www.maggnett.com/blog/b2b-marketing-audit-checklist/</link><guid isPermaLink="true">https://www.maggnett.com/blog/b2b-marketing-audit-checklist/</guid><description>A B2B marketing audit checklist for founders and lean teams. 28 checks across offer, website, tracking, search, content, outbound and ops, with scoring.</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Keyword prioritization: score offer fit before volume</title><link>https://www.maggnett.com/blog/from-keyword-volume-to-a-decision-your-team-can-use/</link><guid isPermaLink="true">https://www.maggnett.com/blog/from-keyword-volume-to-a-decision-your-team-can-use/</guid><description>A practical keyword prioritization method for B2B teams: score offer fit, buyer proximity, proof and search evidence before choosing what to write.</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Search intent mapping: turn keywords into a B2B plan</title><link>https://www.maggnett.com/blog/search-intent-mapping-b2b-content-plan/</link><guid isPermaLink="true">https://www.maggnett.com/blog/search-intent-mapping-b2b-content-plan/</guid><description>Search intent mapping turns a keyword list into a B2B content plan with a buyer question, page type, proof and next step for every topic.</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate></item><item><title>What is llms.txt, and does a B2B website need one?</title><link>https://www.maggnett.com/blog/what-is-llms-txt/</link><guid isPermaLink="true">https://www.maggnett.com/blog/what-is-llms-txt/</guid><description>llms.txt is a Markdown file that points AI tools to your key pages. What it does, what the 2026 data says about AI crawlers, and when it is worth adding.</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>