Maggnett · Field notes

AI-powered, operator-led

Content · Outbound · Search · Web

Build systems that compound

Practical notes for founders and lean teams applying AI to real marketing work.

01 Latest

Latest notes

Website · 28 Oct 2026

B2B marketing audit checklist: 28 checks for lean teams

A B2B marketing audit checklist for founders and lean teams. 28 checks across offer, website, tracking, search, content, outbound and ops, with scoring.→Search intent · 28 Oct 2026

Keyword prioritization: score offer fit before volume

A practical keyword prioritization method for B2B teams: score offer fit, buyer proximity, proof and search evidence before choosing what to write.→Search intent · 28 Oct 2026

Search intent mapping: turn keywords into a B2B plan

Search intent mapping turns a keyword list into a B2B content plan with a buyer question, page type, proof and next step for every topic.→Search intent · 28 Oct 2026

What is llms.txt, and does a B2B website need one?

llms.txt is a Markdown file that points AI tools to your key pages. What it does, what the 2026 data says about AI crawlers, and when it is worth adding.→