Choose the right pull

No two businesses need the same machine. We find the bottleneck, switch on the magnets that fix it and point them at the same customers.

01 The magnets

Five magnets and one amplifier

Each magnet comes with a sample of what it ships, so you can judge the output before you book a call.

01 / Content

Build authority around ideas only your team can own.

We turn interviews, customer calls, market events and founder POV into a repeatable editorial system.

Sample output · illustrative

Raw input, from a sales call: "We lost three deals last quarter because buyers thought we were too small."
Post opening, after edit: Three deals went to bigger agencies last quarter. Every buyer liked the work. What scared them was the team size. So from this month we publish the named team for every project before the contract is signed.

02 / Outbound

Relevant conversations, not more automated noise.

We connect ICP clarity, research, data and personalized outreach in a campaign system you can measure.

Sample output · illustrative

Signal: Hiring a first marketing manager, posted 6 days ago. Account fits the ICP.
First message: Saw you're hiring your first marketer. Their first 90 days usually go to choosing channels instead of running them. We wrote a one-page setup list for the weeks before they start. Want a copy?
Reviewer note: Approved. Signal under 14 days old, no claim we can't back up.

03 / Search

Know what your market looks for, and what deserves a page.

We combine keyword evidence with business fit so SEO becomes a decision, not a spreadsheet.

Sample output · illustrative

Query	Offer fit	Decision
b2b marketing audit checklist	High	Write the page
llms.txt for a b2b website	Medium	Brief, link to the audit
what is marketing automation	Low	Skip

04 / Website

Make the site where demand turns into booked calls.

We design and build a clear conversion foundation, then keep it useful with tracking and monthly publishing.

Sample output · illustrative

Hero before: Innovative financial solutions for modern businesses.
Hero after: Bookkeeping for Shopify brands doing $1-10M a year, closed by day 5 of every month.
CTA after: See a sample month-end report

05 / AI ops

Install capability, not another subscription.

We map how work moves through your team, add AI where it saves real time and train people on the result.

Sample output · illustrative

SOP excerpt: call to post: Step 3. AI drafts five angles from the call transcript.
Step 4. The founder picks one and edits it, ten minutes at most.
Quality check. Every claim has a source or a first-hand example.

06 / Paid · add-on

Scale what already earned a signal.

Budget comes last. It goes behind messages and pages that already work, never to cover for an unclear offer.

Sample output · illustrative

Budget rule: No spend behind a message that earned less than twice the account's average saves and replies organically.
This month: One post cleared the bar. It becomes the ad, pointed at the page it was written for.